Facilitators: Martín Alejandro del Campo and Manuel Cebral Loureda
Organizers: Tecnológico de Monterrey
Machine learning applied to different aspects of cultural heritage, in particular audiovisual resources. This workshop will begin with a practical introduction to the fundamental concepts of machine learning and will then present some ready-to-use resources that attendees can use to analyze their own images.
Martín Alejandro del Campo has a Doctorate in Humanistic Studies. With media experience in Mexico and across Latin America, he was the founding programming director of the television channel Proyecto 40 and later served as the executive news producer at ADN40. Among other projects, he participated in the Digital Agenda Study, which laid the groundwork for the 2012-18 Digital Development Program, as well as the digital democracy platforms México Participa and Voto Informado. He also founded The App Date, which explores the encounter of different disciplines in digital life.
He also works as a researcher and writer at a variety of media outlets, covering communication and its intersection with emerging technologies. He forms part of several editorial boards, directs the soccer culture project apuntesderabona.com and is the national director of the Journalism Program at Monterrey Tech.
Manuel Cebral Loureda is a full-time professor at Monterrey Tech, in the School of Humanities and Education, Monterrey Campus. He has a Doctorate in Philosophy from the University of Santiago de Compostela, with the thesis “The Cybernetic Revolution through the Philosophy of Gilles Deleuze: A Critical Approach to Data Mining Tools and Big Data,” and has a Master’s in Statistical Learning and Data Mining from the National Distance Learning University, as well as a Master’s in Art, Philosophy and Creativity from the University of Valencia. His current interests are centered on Digital Humanities—applying computer tools to the humanities—critical reflections on technology and posthumanism. His recent articles include “The Beginnings of the COVID-19 Pandemic on Twitter: A Computational Analysis of the Spanish-Language Public Conversation” and “Will and Desire in Modern Philosophy: A Computational Approach,” both published in 2020. He is the coordinator of the Generation and Application of Knowledge, Digital Humanities and Posthumanism line at Monterrey Tech’s Doctorate in Humanistic Studies and has been a member of Mexico’s National System of Researchers since 2021.
